We all like to get rewards don't we? Whether it's a coupon for something we buy on a regular basis or a discount or even sometimes just plain recognition as a human being! Rewards can also be a big part of a PR campaign, especially to build awareness for new products and services.
I think this is especailly true on social media platforms like Facebook, and so do the folks over at American Express, as you can tell by reading this LINK.
While the first two tips are probably more appropriate for larger businesses, the other two seem like they would work for smaller organizations. As a matter of fact, I'm going to test this out on the Ann Tracy Fine Art & Photography page on Facebook. I'll report back in a few weeks.
