Once something hits the Harvard Business Review (HBR), does that make it official? If so, social media as a new platform for PR and Marketing is now official. Read the article HERE. Special thanks to Tony Gates from the Sacramento Chapter Social Media Club for alerting me to this.
However, like all marketing and PR efforts, I think much depends upon where you are and who you are promoting. Although maybe I will try it on my art page on Facebook !
Of course there are always tight ropes to balance on in the social world of cyberspace. Another article in the HBR, also spelled out why I'm leery of getting anywhere near Google's latest stab in the social media marketplace called Buzz.
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