Doing the Right Thing.

Sometimes PR professionals get too wrapped up in long range plans and promotions that they can't see the forest for the trees.  Sometimes the best PR is just to do the right thing.  Such was the case with a group of soldiers who had recently served in Afghanistan and were heading back home to their base camp. 

It's too bad the baggage person at Delta did not do the right thing, but clung rigidly to what they thought were the rules.  Come to find out they were wrong.  After all these men has just risked life and limb! 

Thanks to the folks at Mashable for bringing this to my attention.  The video has gone viral so you might have seen it by now.  Here's your link.