Yes, here I am committing a faux pas, or committing bad humor. Which do you think dear reader? Nonetheless, the PR blunder is the topic for this month's second post. For most groups, organizations and companies, it's a question of when rather than ever having committed a PR blunder. A small slip of the tongue near an open microphone, a mis-Tweet or what someone thought was a funny post on Facebook can turn around to slap you right in the face. Cheap Shot Alert - Unless of course you're Charlie Sheen.
So is dealing with those kinds of mistakes any different in cyber space than in the physical world? In a word, no. The same things you would do here, you carry over to the social media sphere. As a matter of fact, I think it's easier to react quickly, honestly and with humor in social media.
Thanks to my friends at Mashable for sharing this link to AMEX's forum for small businesses about recovering from a social media fox paw.
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