What One Thing do Baseball and PR Have in Common?

Today a first for me - writing a headline that is a question and almost sounds like a joke!  But it's not when you think of PR as pitching - which is quite important in baseball as well.  Except when it comes to pitchers duels, those really bore the crap out of me.  But enough of me, what about you when it comes to pitching?  If you're like me, the news release headline is probably the biggest of the pitches I'll use.  But Sarah Skerik begs to differ with us and I think she's got some good points in her article here.  And she is specific as to the WHY being the biggest W in terms of pitching, especially when it comes to social media.