Some Good Advice

Nothing like starting off the New Year with some good advice about who to pitch a story to in various media.  Or how to start a media list with the emails of those who might be interested in your story or concept.  The Social Media Today site has a good article on that subject written by Carrie Morgan.  As a former member of the 4th Estate, I think she's right on in finding out who to target where.  As your release hits the desks of these people, just pray there isn't a 5 alarm fire or high profile crime story that can knock you out of the running for inclusion. 

Even with the best of advice and best practices, PR has been and looks like it always will be a crap shoot.  But those who succeed in developing good relations with media, there will be a pay off on a slow news day.

More Social Media Rules

Like those magazines that headline 5 Ways to Fill in the Blank or 8 Things You Should Know, we've now got another list of 10 Rules for Attaining Success in Social Media - click here.

However, this time the advice is coming from a worthy source - Guy Kawasaki.  After surviving two stints working for Steve Jobs at Apple, Kawasaki has become a go-to guy about all things Silicon Valley and start ups.  His advise in the article is spot on IMHO.

The only "What???" moment I had was that he tweets the same stuff all day because of the way people jump on and off Twitter.  We used to do that in radio news as well.  We figured the average listener was in the car for a max of 90 minutes, so the first 90 minutes at work was writing all new newscasts.  After that, we would rotate the stories every 90 minutes.  You also find that in TV on CNN - although I think that they rotate every hour....

Special thanks to Joe Nalven at the Digital Art Guild for turning me on to this story!