Be a PR Star

But of course you know that fame is fleeting and you're only as good as your next "hit".    And of course it makes a difference in the community in which you work.  If you're doing PR for some large company in a large city, it's almost twice as difficult as it is if you're in a small city where the newspapers (whatever's left of them) are looking for stories and don't have that many reporters so they depend upon PR professionals for interesting stories at times.

There are 15 very good points in this article that first appeared in DaveFleets.com and they ask for one more point - which I would say is:

#16 - go volunteer to do PR for a nonprofit social service agency and / or arts group so you'll see how the other half without resources live.  It will make you more creative!