Thursday, October 13, 2011

Social Media Branding Nirvana: Transparency

When I come across a phrase like that I have to steal it,  use it with attribution (Thanks ).  I ran across it in an article from one of my most consistent sources - Mashable.  I think we all remember the Toyota snafu when millions of cars had to be recalled.  This shows a high level of awareness of remembering that a company must communicate, especially during bad times.  I never saw the interview mentioned in the article and it seems as if they engineered it to look more "transparent".

But that said, it shows that when bad things happen, one must be on the spot with releasing news to the public as much as one does when good things happen.  It's all about communication and being honest.  There's a new buzz word for honesty these days - authenticity.   You'll hear business folks go on ad nauseam about it.  If one is being authentic, one is being honest, right? 

But when good things do happen to you or your business, or you're involved in innovative projects, there's nothing like a good, old-fashioned news release sent out to media to draw interest in an article, in addition to getting your message out with social media.

Here are a couple of places where you too might be able to reach a small, but targeted audience in this article.