Friday, January 10, 2014

Some Good Advice

Nothing like starting off the New Year with some good advice about who to pitch a story to in various media.  Or how to start a media list with the emails of those who might be interested in your story or concept.  The Social Media Today site has a good article on that subject written by Carrie Morgan.  As a former member of the 4th Estate, I think she's right on in finding out who to target where.  As your release hits the desks of these people, just pray there isn't a 5 alarm fire or high profile crime story that can knock you out of the running for inclusion. 

Even with the best of advice and best practices, PR has been and looks like it always will be a crap shoot.  But those who succeed in developing good relations with media, there will be a pay off on a slow news day.