Thursday, September 24, 2009

To Twit or not to Twitter

Social media is the hot new PR topic right now.  This includes sites like FaceBook, My Space and Twitter.  But not everyone is thinking that they all make sense:

"Twitter has become a playground for imbeciles, skeevy marketers, D-list celebrity half-wits, and pathetic attention seekers: Shaquille O'Neal, Kim Kardashian, Ryan Seacrest. Sure, some serious people, like George Stephanopoulos and Al Gore, use Twitter. And a lot of publishing companies and bloggers (myself included) use Twitter to send links to articles we've published. But most of what streams across Twitter is junk. One recent study concluded that 40 percent of the messages are "pointless babble."

The quote above is from Daniel Lyons who writes for Newsweek Magazine and is included in the September 28th edition.  And I think he's right!

I set up a Twitter account last year, but have rarely used it.  I might just try to use it for a client, but I would put a caveat in the short post so it could be tracked.  For an artist it might be, come to the reception and get a free 4 x 6 print if you tell me that you saw this on Twitter.  At least that way you would know if it worked.

However, looking at the way most people are celebrity-focused, why would anyone want to listen to my twits, except perhaps by a twit.

Tuesday, September 8, 2009

Win-Win PR

When you or your company can do something good for those less fortunate, but also garner some headlines doing it, I call this a win-win situation.  When I was involved in an artist-run coop gallery a few years back, I always tried to make sure we could help someone while doing something a little different to gain some press coverage.  We asked artists to donate pieces of mail art to the gallery so that we could sell the work and then give 30% of the proceeds to a nonprofit group called the Women's Wisdom Project, which provides art classes and a free lunch to any woman who is undergoing some kind of crisis. 

This was a very small way to try to give back to those who needed help in the community while positioning ourselves as compassionate gallery owners.  They are now doing this in France but in a far bigger fashion!  They have asked famous artists to donate work for a sale that will benefit an AIDS organization.  But they have an interesting twist to it.

Details are HERE