Point of View

Is so very important whether you're writing a novel, play, screenplay or news release.  I hadn't thought about it in context of marketing and general sales, but my friend David Ligon just made a very good post about points of reference on his blog and I thought it would be good to share it with you here.  It's also true about artists in valuing their work. 

And here is your random photo of the day - Venice from 2010 as a painting.

Be a PR Star

But of course you know that fame is fleeting and you're only as good as your next "hit".    And of course it makes a difference in the community in which you work.  If you're doing PR for some large company in a large city, it's almost twice as difficult as it is if you're in a small city where the newspapers (whatever's left of them) are looking for stories and don't have that many reporters so they depend upon PR professionals for interesting stories at times.

There are 15 very good points in this article that first appeared in DaveFleets.com and they ask for one more point - which I would say is:

#16 - go volunteer to do PR for a nonprofit social service agency and / or arts group so you'll see how the other half without resources live.  It will make you more creative!

Some Good Advice

Nothing like starting off the New Year with some good advice about who to pitch a story to in various media.  Or how to start a media list with the emails of those who might be interested in your story or concept.  The Social Media Today site has a good article on that subject written by Carrie Morgan.  As a former member of the 4th Estate, I think she's right on in finding out who to target where.  As your release hits the desks of these people, just pray there isn't a 5 alarm fire or high profile crime story that can knock you out of the running for inclusion. 

Even with the best of advice and best practices, PR has been and looks like it always will be a crap shoot.  But those who succeed in developing good relations with media, there will be a pay off on a slow news day.