Tuesday, October 23, 2012

Learning to Like Facebook

I help out with PR at Constellation Gallery here in Portland Maine.  We're trying to get the word out about our shows and gain a reputation with local media so that when we do have a "big" news story, we might get some ink.  But one of the other things we need to do is to keep up the work in social media. 

Today I met with another member artist (we're a collective or cooperative that runs the gallery) who is going to help by posting our information on local websites and the like.  He's old school and came up through the ranks as a graphic designer and then a journalist in Europe.  He is skeptical about Facebook.  But he also sees how editorial inches and the papers themselves are shrinking.

I think it's that he doesn't like the idea of it.  But it certainly is a way to get information out there.   But there are effective and ineffective ways to go about it.  Just about the whole industry is in a learning curve. 

That's why it's good to listen to all voices out there even if  they're talking specifically about marketing rather than just PR, like the folks at Synapse Marketing are in this article.  

Monday, October 15, 2012

Hear the Little Birdies?

A couple of years ago when I was still living in Sacramento, I joined the PR Association there and went to their annual luncheon.  The food was meh, as usual for that kind of event, but the speaker,  Shane Rhyne of Ackerman PR, was very interesting and talked about social media - Twitter in particular.  Follow this LINK for a very basic tutorial about Twitter and how it can help your PR efforts.  I do agree with Rhyne that I'm more of a editor on Twitter, sharing information among my followers.  Of course there's always the link to the funny cat story, but everyone needs a laugh, right?