Wednesday, February 22, 2012

Social Media - Marketing or PR?

Marketing and Public Relations seem to mingle more on social media.  Sometimes campaigns that companies devise will have elements of both in efforts to expand their customer base.  Here are five
 smart ways that social media helped to boost brand awareness using social media and interactive techniques.  Perhaps they will give you some ideas to more actively use social media in your PR planing.

I'm off on hiatus for the next week and a half.  When I get back, I'm going to be doing some consulting work for the brand new Portland Performing Arts Festival!

Sunday, February 5, 2012

Seeing Pink

If you've been reading this blog, or perhaps some of the links that I've posted, you probably know what bad choices The Susan B. Komen Foundation made in their announcement of not funding breast exams at Planned Parenthood.  I'm sure someone told them if they just made the announcement with teh Super Bowl and Presidential primaries getting lead positions in both electronic and print media,  no one would notice.  If my guess is true, you can be sure this person doesn't know much about social media.    Another thing that can be said about this bad, sad PR snafu is that Planned Parenthood was ever gracious in the way they accepted the eventual apology.