But the big issues with any kind of marketing (more than PR) is how to measure results. In PR, it's rather loosey-goosey as it can take years of solid work to create an image in the public's eye, especially when you're just using that and not spending money on advertising. So I thought it was interesting when this arrived in my email. I'll save you the spam that you'll get if you sign up for it with your own email address.
Then I stumbled across this article on Forbes. Best takeaways for me were:
- Join a Directory: There are dozens of directories of Twitter users online, including Twiends, WeFollow, and Twellow. Add yourself to as many directories as you can find under the proper categories, and you will begin to see some users following you from these sites.
- Guest blogging or blogging about your twitter account. “This strategy works very well if you can give readers an incentive to follow you.”
here it is.