If you're a reader of this blog, you know that I've been hammering away at social media since I started writing. I'm doing this because I think we have to change the ways we think about PR and media presence. I'm not the only one either. More and more consultants and businesses are realizing that having an effective presence on line via social media is almost more important (unless you sell things) than a website!
Case is point is HERE- where one of my favorite hotel chains (Joie De Vivre) is a test case for improved marketing using social media. Last week while at a photography workshop (need any editorial or product photography? give me a call!) some of the participants who run portrait studios and the like started talking about the time that it takes to keep up on social media. This is when I pipped up and told them that they could hire a consultant such as myself to take that off their hands.
It even makes financial sense when you consider that someone who is doing this a great deal will spend less time doing it than you would.
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