Thursday, June 9, 2011

Basics to Remember

At many times in one's professional life, it's always good to go back to the basics.  I think this is especially true in Public Relations.  There are times when even I first write out the Who, What, Where, When and Why of a release.  The Five Ws are really the place where PR and Journalism meet.

I'll never forget the several times that I would receive a photo from a PR agency when I was a radio journalist.  It gave me a few laughs and was great as an on air joke, but that release was headed straight for the round file. 

Seth Godin, a guru of marketing advice, has touched on some really good email etiquette in his latest blog post.  He also deals with some common sense basics that all PR folks need to keep remembering.  Thanks Seth for this community service.

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