Tuesday, March 13, 2012

What's New is Old Again

Back in the days before social media, most PR types tried to coordinate their efforts with the marketing folks because PR campaigns will have better traction if they are tied to when ads in a variety of media are airing.  It's the bombardment theory: direct mail advertising, ads in print and radio and TV happening all at the same time will have a greater impact.  Makes sense doesn't it?  Especially when you know that it takes at least seven ads before people actually "see" the ad.  To me this is an indicator that if you can't spend a wad of money on ads, you can at least try to hit as many PR places as possible. 

In this age of social media, the folks over at PR Newswire have come out with a "White Paper" which shows what is old is new again.  I guess one can say that certain human behaviors haven't changed - even when it comes to social media.  I'll bet that other keen observer of human behavior - Shakespeare - would agree.

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