I help out with PR at Constellation Gallery here in Portland Maine. We're trying to get the word out about our shows and gain a reputation with local media so that when we do have a "big" news story, we might get some ink. But one of the other things we need to do is to keep up the work in social media.
Today I met with another member artist (we're a collective or cooperative that runs the gallery) who is going to help by posting our information on local websites and the like. He's old school and came up through the ranks as a graphic designer and then a journalist in Europe. He is skeptical about Facebook. But he also sees how editorial inches and the papers themselves are shrinking.
I think it's that he doesn't like the idea of it. But it certainly is a way to get information out there. But there are effective and ineffective ways to go about it. Just about the whole industry is in a learning curve.
That's why it's good to listen to all voices out there even if they're talking specifically about marketing rather than just PR, like the folks at Synapse Marketing are in this article.
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