Is so very important whether you're writing a novel, play, screenplay or news release.  I hadn't thought about it in context of marketing and general sales, but my friend David Ligon just made a very good post about points of reference on his blog and I thought it would be good to share it with you here.  It's also true about artists in valuing their work.  
And here is your random photo of the day - Venice from 2010 as a painting.

 
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