Social media is the hot new PR topic right now. This includes sites like FaceBook, My Space and Twitter. But not everyone is thinking that they all make sense:
"Twitter has become a playground for imbeciles, skeevy marketers, D-list celebrity half-wits, and pathetic attention seekers: Shaquille O'Neal, Kim Kardashian, Ryan Seacrest. Sure, some serious people, like George Stephanopoulos and Al Gore, use Twitter. And a lot of publishing companies and bloggers (myself included) use Twitter to send links to articles we've published. But most of what streams across Twitter is junk. One recent study concluded that 40 percent of the messages are "pointless babble."
The quote above is from Daniel Lyons who writes for Newsweek Magazine and is included in the September 28th edition. And I think he's right!
I set up a Twitter account last year, but have rarely used it. I might just try to use it for a client, but I would put a caveat in the short post so it could be tracked. For an artist it might be, come to the reception and get a free 4 x 6 print if you tell me that you saw this on Twitter. At least that way you would know if it worked.
However, looking at the way most people are celebrity-focused, why would anyone want to listen to my twits, except perhaps by a twit.
Neil Gaiman uses twitter and says fascinating things. I follow a lot of people there, though I rarely check in; I pull up my presorted Tweetdeck searches once every few weeks or so and pull links. I follow some celebrities (what can I say Nathon Fillion cracks me up), some writers, some folks who post blog tips, a ton of tech junkies, and a bunch of sci fi nerds.
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