Friday, November 13, 2009

More on Social Media

I'm going to try to get comments from more folks on this post about Social Media as part of a PR tool kit. Niki VanEch who is the principal at VanEch Studio in Washington, DC, thinks this is a "très groseille" subject:

"Yesterday I attended a panel discussion at the Washington DC Design Center "Growing Your Business Through Marketing Communications: Big Results from Small Budgets". The panel was comprised of Arianne Nardo and James Barra of Interiors Magazine and Designer Victoria Neale from Washington DC. They focused on having good web sites and getting work submitted to editors for publication. Interestingly, the majority of the questions from the attendees were about the relevance of social media as facebook, twitter, linkedin, etc. as well as blogs. All three of the panelists basically implied that while these efforts may keep you somewhat connected, they do little to bring in new business. "

We also have this comment from Tyler Broome the Marketing Coordinator at Ballard Designs in Atlanta, GA:
"We have utilized social media with no intent of achieving any ROI. We mainly use it as a tool to build upon the already existing loyality from our fans. We also use it to get instant feedback about product related issues from our customers. Also, a great way to keep your brand in the minds of the consumer..."

And finally for today, we have thoughts from Denise Butchko, a Designer/Marketer from the Chicago area who says she's "passionate about teaching the benefits of social media":
"The idea with social media is to create an opportunity to make a sale. It really is, first and foremost, about participating from a place of sharing. You really do build relationships - and those relationships bring all sorts of opportunities. And every day there are more ways to track efforts - so you can get a handle on what's working and what's not. And take Jennifer's advise and check out "Social Media Revolution" on Youtube - it's worth the four minutes and some odd seconds."

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